Diversification is the name of the game if you want to reach as many customers as you possibly can. People are busier than ever before and are finding ways to maximize the time they have. This means you need to meet these potential customers where they are.
Email is a great way to keep your customers informed, but you should not limit yourself to email campaigns only. Today’s technology offers a variety of ways for you to reach customers in different ways.
–>> Consider using mobile marketing campaigns to reach customers who are on the go. A few short years ago, texting was not very popular. Today, almost everyone uses text messaging daily to keep up with loved ones.
–>> Social media has taken even greater leaps in a shorter period of time. By leveraging your Twitter and Facebook accounts, you can build relationships with your customers that really last.